Discussion Questions Assignment Example | Topics and Well Written Essays - 250 words - 11

Discussion Questions - Assignment Example Businesses found on godly principles embrace concepts such as commitment, diligence, honesty, kindness, excellence and others. By upholding such values, the business will ensure that its products are of high value and satisfy customers’ needs. These are values that most people appreciate in business. Such values can earn a business loyalty from its customers. Positioning involves influencing perceptions of customers about a product (Pride & Ferrell, 2006). To a marketer, not only are words necessary, but also deeds or actions to supplement the words. Words are important since they enable the marketer persuade customers to purchase a product or act in a certain manner. A marketer must choose words carefully so that they can be pleasing as well as convincing to the customer (Pride & Ferrell, 2006). Words must be complemented by the appropriate actions. If this does not occur, customers may level criticism against the business. In order to retain customers, actions must supplement what the words promised to deliver. If customers do not get what was promised by mere words, they will most probably spread criticism by telling others. This may tarnish the business’s image in the eyes of potential