Marketing plan for any hospitality product Essay

Marketing plan for any hospitality product - Essay Example This kind of business proves to be promising due to several reasons, first of which is that we have no direct competitors found within the city. As such, The ZEN Home Salon and Spa is the only business of its kind that would cater to the demands of local residents. In addition to this, with Bellevue’s current profile as a major regional economic and employment center (Demographic and Economic Trends, 2009), we will surely be able to identify a captured market among those employed on a full time basis and do not have the luxury of time to go out during their free days to pamper themselves with a much needed massage or with salon services. The ZEN will surely provide these customers with an opportunity to relax in their homes while enjoying our service. Our home-service strategy would further allow them to save on travel time. The ZEN targets to expand its menu of services in the next six months, depending on the perceived needs of the captured market. We are also looking at selling beauty and treatment products within six months of operation. And with our target to offer unparalleled products and services to our client base, we will make it difficult for a competitor to match our service level standards. Moreover, our pricing would be competitive as compared to other Days Spas in Bellevue and in neighboring cities. The strength of The Zen lies on its being the only home-service business of its kind in Bellevue. The next competition that offers exactly the same service is located at Seattle. With this, we are confident that we could easily penetrate the local market and have good competition with other establishments. Following these conditions, The ZEN is optimistic that we will be able to create a need among the target market within three months after our launch. Further, we aim to create a solid and returning client base of 60 households within Bellevue, and another 60 from neighboring cities in six